Addressing the Growth of the U.S. Senior Population and Marketing Considerations to Their Changing Purchasing Needs

Abstract: This paper addresses the current and projected growth rates of the senior population along with multiple aspects of lifestyle changes that senior citizens will go through as they continue to age. Health, work, and financial considerations of older adults are also addressed in this discussion. Lastly, recommendations are developed about marketing and selling approaches that are constructive and helpful in assisting older adults in their purchase decisions.

Key words: growth, senior population, purchase decision

JEL codes: M