Creativity of Tourism Industry Ground Image in Bangladesh Economy

(Dhaka Mohila Polytechnic Institute, Bangladesh)

Abstract: The official journey of tourism industry in Bangladesh is not very long. It officially started in 1972 with the establishment of Bangladesh Tourism Corporation. World is changing, immediacy technologies are changing, so changing of tourism industry is a part of modern economy. Bangladesh is moving to this dynamic trend of world by digital revolutions. So marketing can be promoted faster by targeting the buyers. The sector acts as life support by bringing in more jobs and revenue in our economy. Tourism is a growing industry in Bangladesh. Bangladesh is dreaming to be change its economic status. So the focal points for economy, tourism regions are popular and important for Bangladesh to attention as a bright prospect and contribute to the economy of greater extent. Tourism is a very promising sector in Bangladesh. But there is no proper advertising and approach can be implemented for this purpose. So tourism industry can add no ground image to the Bangladeshi economy. If has a proper plan and implementation for this purpose it shows an economical value. The main objective of the study was to find out changing the economical ground of the tourism industry in Bangladesh. The study depended on both qualitative and quantitative data. Data were collected by questionnaire survey and then analysis it. From the analysis gaps, existing image, sincere steps of the concerned establishment can really be helpful. From this some guidelines have been recommended at last.

Key words: tourism, change, economy, image, Bangladesh

JEL codes: Z3, Z32