The Sustainable Competitive Advantage of Suang-Lien Elderly Center: A Resource-Based Perspective

Abstract: As the demand for care services for the elderly in Taiwan is rapidly increasing, improving the elderly’s care service quality and their value of life is becoming a more and more relevant social issue. Based on the resource-based theory, this study aims to investigate how organizations can form long-term and sustainable competitive advantages from the accumulation and cultivation of their resources and capabilities. By using a single-subject design as the research method, in-depth analysis research is conducted. The Suang-Lien Elderly Center is selected as the research object, observing how this organization expands from a single-institutional elderly center to a continuous system with multiple levels such as community care and home care, and further transforms into a consultancy on medical management. The results show that the Suang-Lien Elderly Center has numerous sustainable competitive advantages such as brand advantage, a complete elderly care service system, service and product innovation, and professional service teams. This study offers directional insights and guidance on developing sustained competitive advantages in the long-term elderly industry.

Key words: resource-based theory, sustainable competitive advantage, case study, Suang-Lien Elderly Center

        JEL codes: M10