Economics
  • ISSN: 2155-7950
  • Journal of Business and Economics

Organizational Ambidestry: A Corporate Contemporary Approach


André de Oliveira Eskenazi

(Economics Faculty, Coimbra University, Portugal)



Abstract: The objective of this work is to review the last approaches that deal with strategic management, mainly in the organizational ambidexterity. Such interest is due to the multiplicity and divergence of roles in companies, to which individuals need to constantly innovate. Specifically, we point to the relevance of how individuals identify and enact this multiplicity of role demands with interaction with other organizational functions.

Key words: strategic management; organizational ambidexterity; performance

JEL codes: M1





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