Content Analysis of Communication Used by the Pharmaceutical Companies on Facebook

Abstract: This article deals with the issue of online communication of the pharmaceutical companies in Slovakia and their customer communication on Facebook. We used content analysis as our method of investigation and we applied it on the posts from spring 2017. We consider our results to be beneficial and useful mainly for the communication of these companies on Facebook as we have not seen a similar research in our country.

Key words: content analysis, social network, pharmaceutical companies, post, posting, Facebook