Abstract: As is true for the rest of society, companies are immersed in a process of social and organizational transformation that is far from being simple and where the function of internal communication plays a fundamental role. We should not forget that our unhealthy labour market needs flexicurity (a portmanteau of flexibility and security) measures internally and externally. But these have to be understood beyond the scope of facilitating the exit of the labour market through dismissals. The strategy is to involve and connect workers and enterprises as a business objective.