Ana Clara Pastor Tejedor, Jesús Pastor Tejedor, Luis Navarro Elola

(EINA, University of Zaragoza, Spain)

 

 

Abstract: The aim of this research is to prove the applicability of a diagnostic tool which may be used as a guide for the design, assessment and monitoring of business management in any organization. The innovation of the proposed model resides in the merger of three disciplines: strategic management, marketing and total quality management. Each discipline has a different approach when planning its objectives, but all of them converge in this integrated model. By applying this guide to a logistic warehouse, the applicability of this integrated model is proved as it prioritizes the necessary performance in a systematic way while taking into account the strategic vision, the constant value exploration and the continuous improvement.

 

 

Key words: EFQM; BSC; holistic marketing; adaptation

JEL code: M0